Voice: Smart Speakers, Voice Assistants and Navigating a Screenless World
Voice: Smart Speakers, Voice Assistants and Navigating a Screenless World
Voice: Smart Speakers, Voice Assistants and Navigating a Screenless World
Voice: Smart Speakers, Voice Assistants and Navigating a Screenless World
Voice: Smart Speakers, Voice Assistants and Navigating a Screenless World
Voice: Smart Speakers, Voice Assistants and Navigating a Screenless World
Voice: Smart Speakers, Voice Assistants and Navigating a Screenless World

Voice: Smart Speakers, Voice Assistants and Navigating a Screenless World

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What’s in this bundle?

Not since the smartphone has any tech device been adopted as quickly as the smart speaker. eMarketer raised our forecast significantly for US smart speaker users from 2017 through 2020, based on new data that shows stronger-than-expected adoption of the device. Voice control is shaping up to be a game changer. Despite their relative novelty, digital voice assistants, smart speakers and other connected, voice-first devices have dramatically impacted consumer behavior. What does your team need to think about as it readies voice technology tactics? This series of reports and podcasts examine the state of the voice control market, what’s likely to happen next and what your team needs to know.

REPORT WITH EXCEL FORECAST DATA

Hey Alexa, Who’s Using Smart Speakers?

  • 6 pages of analysis including 8 charts (PDF, high-res chart images)
  • Excel forecast data:
    • US Voice Assistant Users, By Age (millions)
    • Growth of US Voice Assistant Users, By Age (% change)
    • US Voice Assistant Users, By Age (% of internet users)
    • US Voice Assistant Users, By Age (% of population)
    • US Voice Assistant Users, By Age (% of total)
    • US Voice Assistant Users, By Generation (millions)
    • Growth of US Voice Assistant Users, By Generation (% change)
    • US Voice Assistant Users, By Generation (% of internet users)
    • US Voice Assistant Users, By Generation (% of population)
    • US Voice Assistant Users, By Gender (millions)
    • Growth of US Voice Assistant Users, By Gender (% change)
    • US Voice Assistant Users, By Gender (% of internet users)
    • US Voice Assistant Users, By Gender (% of population)
    • US Voice Assistant Users, By Gender (% of total)
    • US Smartphone Voice Assistant Users, By Age (millions)
    • Growth of US Smartphone Voice Assistant Users, By Age (% change)
    • US Smartphone Voice Assistant Users, By Age (% of internet users)
    • US Smartphone Voice Assistant Users, By Age (% of population)
    • US Smartphone Voice Assistant Users, By Age (% of smartphone users)
    • US Smartphone Voice Assistant Users, By Age (% of US Voice Assistant Users)
    • US Smartphone Voice Assistant Users, By Age (% of total)
    • US Smartphone Voice Assistant Users, By Generation (millions)
    • Growth of US Smartphone Voice Assistant Users, By Generation (% change)
    • US Smartphone Voice Assistant Users, By Generation (% of internet users)
    • US Smartphone Voice Assistant Users, By Generation (% of population)
    • US Smartphone Voice Assistant Users, By Generation (% of smartphone users)
    • US Smartphone Voice Assistant Users, By Generation (% of US Voice Assistant Users)
    • US Smartphone Voice Assistant Users, By Gender (millions)
    • Growth of US Smartphone Voice Assistant Users, By Gender (% change)
    • US Smartphone Voice Assistant Users, By Gender (% of internet users)
    • US Smartphone Voice Assistant Users, By Gender (% of population)
    • US Smartphone Voice Assistant Users, By Gender (% of smartphone users)
    • US Smartphone Voice Assistant Users, By Gender (% of US Voice Assistant Users)
    • US Smartphone Voice Assistant Users, By Gender (% of total)
    • US Smart Speaker Users, By Age (millions)
    • Growth of US Smart Speaker Users, By Age (% change)
    • US Smart Speaker Users, By Age (% of internet users)
    • US Smart Speaker Users, By Age (% of population)
    • US Smart Speakers, By Age (% of US Voice Assistant Users)
    • US Smart Speaker Users, By Age (% of total)
    • US Smart Speaker Users, By Generation (millions)
    • Growth of US Smart Speaker Users, By Generation (% change)
    • US Smart Speaker Users, By Generation (% of internet users)
    • US Smart Speaker Users, By Generation (% of population)
    • US Smart Speaker Users, By Generation (% of US Voice Assistant Users)
    • US Smart Speaker Users, By Gender (millions)
    • Growth of US Smart Speaker Users, By Gender (% change)
    • US Smart Speaker Users, By Gender (% of internet users)
    • US Smart Speaker Users, By Gender (% of population)
    • US Smart Speaker Users, By Gender (% of US Voice Assistant Users)
    • US Smart Speaker Users, By Gender (% of total)
    • US Smart Speaker Users, By Brand (millions)
    • Growth of US Smart Speaker Users, By Brand (% change)
    • US Smart Speaker Users, By Brand (% of internet users)
    • US Smart Speaker Users, By Brand (% of population)
    • US Smart Speaker Users, By Brand (% of US Smart Speaker Users)
    • US Smart Speaker Users, By Activity (millions)
    • Growth of US Smart Speaker By Activity (% change)
    • US Smart Speaker Users, By Activity (% of internet users)
    • US Smart Speaker Users, By Activity (% of population)
    • US Smart Speaker Users, By Activity (% of US Smart Speaker Users)
    • US Smart Speaker Users, By Activity (% of US Voice Assistant Users)
    • US Smart Speaker Buyers and Shoppers (% of Digital Buyers and Shoppers)
    • US Smart Speaker Buyers (% of US Smart Speaker Shoppers)

REPORTS

What’s Next for Voice Control

  • 15 pages of analysis including 12 charts (PDF, high-res chart images)
  • 2 interviews with industry experts
  • 17-page PowerPoint Presentation with charts and data

Marketing Beyond the Screen: Using Voice Technology to Boost Brand Engagement

  • 18 pages of analysis including 17 charts (PDF, high-res chart images)
  • 2 interviews with industry experts
  • 18-page PowerPoint Presentation with charts and data

PODCASTS (FREE)

Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.