Video: Trends on Every Screen
Video: Trends on Every Screen
Video: Trends on Every Screen
Video: Trends on Every Screen
Video: Trends on Every Screen
Video: Trends on Every Screen
Video: Trends on Every Screen
Video: Trends on Every Screen

Video: Trends on Every Screen

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What’s in this bundle?

The subscription video space has grown fiercely competitive. Not only are TV networks vying against each other, as they’ve done since the golden age of television, but companies in a wide spectrum of industries—from telecommunications to social media to technology to retail—are also determined to compete.

Over-the-top TV services and connected TV are opening up new opportunities for addressability and targeting. This series of reports, forecasts and podcasts can prep you and your team with the players in this new landscape, what’s possible today and what you’ll be able to do in the near future.

REPORT WITH EXCEL FORECAST DATA

Bundle Up! Traditional TV Providers Offer OTT Packages to Head off Subscriber Freeze

  • 5 pages including 8 charts (PDF, high-res chart images)
  • Excel forecast data
    • US Connected TV Users and Households (millions)
    • US Connected TV Users and Household Growth (% change)
    • US Connected TV Users (% of internet users)
    • US Connected TV Users (% of population)
    • US Connected TV Users (% of digital video viewers)
    • US Connected TV Households (% of total households)
    • US Connected TV User Share (% of connected TV users)
    • US Linear OTT Households (millions)
    • US OTT Video Service Users (millions)
    • US OTT Video Service User Growth (% change)
    • US OTT Video Service Users (% of internet users)
    • US OTT Video Service Users (% of digital video viewers)
    • US OTT Video Service Users (% of OTT video service users)
    • US OTT Video Service Users (% of population)
    • US Subscription OTT Video Service Users (% of subscription OTT video service users)
    • US Pay and Non Pay TV Households (millions)
    • US Pay and Non Pay TV Households Growth (% change)
    • US Pay and Non Pay TV Households (% of total households)
    • US Pay and Non Pay TV Household Share
    • US Pay and Non Pay TV Viewers (millions)
    • US Pay and Non Pay TV Viewers Growth (% change)
    • US Pay and Non Pay TV Viewers (% of adult population)
    • US Pay and Non Pay TV Viewers Share

REPORTS 

US Subscription Video Landscape 2018: Key Players and Monetization Models

  • 14 pages of analysis including 16 charts (PDF, high-res chart images)
  • 14-page PowerPoint Presentation with charts and data

Television Update Spring 2018: Advanced TV Targeting and Cross-Platform Deals at the Upfronts/NewFronts

  • 11 pages of analysis including 8 charts (PDF, high-res chart images)
  • 15-page PowerPoint Presentation with charts and data

Connected TV Ads 2018: Almost Ready for Prime Time

  • 14 pages of analysis including 17 charts (PDF, high-res chart images)
  • 2 interviews with industry experts
  • 12-page PowerPoint Presentation with charts and data

PODCASTS (FREE)

Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.