US Social Media Usage 2021: Facebook Is Stalling, TikTok Is Challenging Instagram, and Other Key Trends From Our Forecasts

US Social Media Usage 2021: Facebook Is Stalling, TikTok Is Challenging Instagram, and Other Key Trends From Our Forecasts

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Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

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