US Programmatic Digital Display Ad Spending: Connected TV Ad Dollars Will Surpass Desktop by 2021

US Programmatic Digital Display Ad Spending: Connected TV Ad Dollars Will Surpass Desktop by 2021

Regular price
$3,275.00
Sale price
$3,275.00
Already a PRO customer? Log in to read all reports.

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.