US Programmatic Ad Spending Forecast 2019: Nearly Half of Programmatic Ad Dollars Now Go to Video

US Programmatic Ad Spending Forecast 2019: Nearly Half of Programmatic Ad Dollars Now Go to Video

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Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.

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