US Omnichannel Retail StatPack 2018: Marketer and Consumer Trends
US Omnichannel Retail StatPack 2018: Marketer and Consumer Trends

US Omnichannel Retail StatPack 2018: Marketer and Consumer Trends

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This StatPack provides a visual overview of omnichannel retailing trends. The various metrics covered include the following:

  • The dollar amount of in-store sales influenced by digital sources.
  • Factors driving and hindering omnichannel tactics.
  • Shopping and buying behavior on the consumer path to purchase.
  • Ways in which digital can improve the in-store experience.
  • Consumer uptake of and attitudes toward buying online and picking up in-store (aka BOPUS).

Two definitions to know:

Omnichannel retailing: The evolution from multichannel retailing, omnichannel is the practice of using all available shopping channels to buy or sell goods or services. This includes in-store, internet, mobile and catalog sales.

Shipping and delivery: Activities involved in moving a product or service from the supplier/retailer to the customer. Includes shipping, delivery, supply chain, fulfillment, as well as buy online, pick up instore (BOPUS) and click and collect.

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