US Media and Entertainment Industries StatPack 2018: Digital Ad Spending Forecast and Trends
US Media and Entertainment Industries StatPack 2018: Digital Ad Spending Forecast and Trends

US Media and Entertainment Industries StatPack 2018: Digital Ad Spending Forecast and Trends

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This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US media and entertainment industries. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major media and entertainment players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • Media includes establishments primarily engaged in radio and TV broadcasting (network and station); also includes establishments primarily engaged in publishing newspapers, periodicals and books, including online publishers.
  • Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video game hardware). 

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