This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US media and entertainment industries. Here’s what you’ll find inside:
- Digital ad spending by format—search, display, mobile, digital video.
- Factors influencing ad spend among major media and entertainment players and the entire industry.
- Cross-industry comparisons of ad spending trends.
- Media includes establishments primarily engaged in radio and TV broadcasting (network and station); also includes establishments primarily engaged in publishing newspapers, periodicals and books, including online publishers.
- Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video game hardware).