US Healthcare and Pharma Digital Ad Spending 2020: Pandemic Brings Health Concerns to the Forefront, Sustaining Digital Growth

US Healthcare and Pharma Digital Ad Spending 2020: Pandemic Brings Health Concerns to the Forefront, Sustaining Digital Growth

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Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

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