US Generation Z Demographic and Psychographic Overview: What Makes the Most Racially, Ethnically, and Sexually Diverse Generation in History Tick

US Generation Z Demographic and Psychographic Overview: What Makes the Most Racially, Ethnically, and Sexually Diverse Generation in History Tick

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Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.

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