US B2B Advertising Forecast 2021: The Pivot to Digital Is Permanent with Growth, Transformation, and Inflection Ahead for the Market

US B2B Advertising Forecast 2021: The Pivot to Digital Is Permanent with Growth, Transformation, and Inflection Ahead for the Market

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According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

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