This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US automotive industry. Here’s what you’ll find inside:
- Digital ad spending by format—search, display, mobile, digital video.
- Factors influencing ad spend among major auto players and the entire industry.
- Cross-industry comparisons of ad spending trends.
- The auto industry includes all automotive-related categories including sale/purchase of vehicles and parts and maintenance.