US Augmented and Virtual Reality Users Forecast 2022: Social Media and Retail Continue to Drive Growth

US Augmented and Virtual Reality Users Forecast 2022: Social Media and Retail Continue to Drive Growth

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People flocked to augmented reality (AR) and virtual reality (VR) during the pandemic. As technologies improve—in part from early investments in the metaverse—we expect both to continue growing, albeit at a slower pace.

3 Key Questions This Report Will Answer:

  1. What is the size and growth of the AR and VR market?
  2. How is the AR and VR market changing?
  3. How will retailers and social platforms capitalize on AR and VR technology?

WHAT’S IN THIS REPORT? Our forecasts for AR and VR in the US and a breakdown of growth drivers for marketers across industries, especially retail.

US AR Users, 2020-2025 (millions, % change, and % of population)

KEY STAT: The number of US AR users will exceed 100 million before the end of our forecast period.

Here’s what’s in the full report

Table of Contents

  1. Executive Summary
  2. Key Points
  3. AR and VR Continues to Attract New Users
  4. What Is Driving AR and VR Usage?
  5. What Should Retailers and Advertisers Do Today?
  6. Interviews

Charts in the Report

  1. US AR Users, 2020-2025 (millions, % change, and % of population)
  2. US AR and VR Users, 2020-2025 (millions)
  3. US Social Network AR Users, 2020-2025 (millions, % change, and % of total AR users)
  4. US Retail AR Users, 2020-2025 (millions, % change, and % of total AR users)
  5. US VR Users, 2020-2025 (millions and % change)
  6. US VR Headset Users, 2020-2025 (millions and % change)
  7. AR & VR Headset Shipments Worldwide, 2020-2025 (millions)
  8. Installed Base of VR Headsets Worldwide, 2017-2026 (millions)
  9. Mobile AR Revenues Worldwide, 2020-2025 (billions)
  10. What Types of Mobile AR Content Have US AR Users Experienced? (% of respondents, 2018-2022)
  11. How Interested Are US Adults in Using AR*/VR While Shopping? (% of respondents, by demographic, Feb 2022)
  12. Mobile AR Advertising Revenues Worldwide, 2020-2025 (billions)
  13. Usage/Interest in AR Among US Adults, by Demographic, Jan 2022 (% of respondents in each group)
  14. Social Network Share of US AR Users, 2020-2025 (% of AR users)
  15. Retail AR Share of US AR Users, 2020-2025 (% of AR users)

Interviewed for the Report

  1. Carolina Arguelles Navas, Snap, Inc., Global AR Product Strategy and Product Marketing Lead
  2. Vince Cacace, Vertebrae, Founder and CEO
  3. Dan Ferguson, Groove Jones, Co-Founder and Partner
  4. Dominique Murray, Meta Platforms, CPG and Retail Leader, Global Marketing Group

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