UK Programmatic Digital Display Ad Spending: Growth Underpinned by Social Spend and Programmatic Direct

UK Programmatic Digital Display Ad Spending: Growth Underpinned by Social Spend and Programmatic Direct

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Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.

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