UK Digital Video Viewers 2022: Audiences on Connected TVs Represent Growing Opportunities for Marketers

UK Digital Video Viewers 2022: Audiences on Connected TVs Represent Growing Opportunities for Marketers

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Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.

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