UK Digital Users 2021: After a Trying Year, Which of Our Digital User Forecasts Changed, Which Changes Will Stick, and Which Won’t?

UK Digital Users 2021: After a Trying Year, Which of Our Digital User Forecasts Changed, Which Changes Will Stick, and Which Won’t?

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The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.

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