UK Digital Ad Spending Update Q2 2020: Digital Video Remains Resilient amid Steep Spending Declines

UK Digital Ad Spending Update Q2 2020: Digital Video Remains Resilient amid Steep Spending Declines

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The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year.

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