UK Digital Ad Spending by Industry 2020: Pandemic Leads to Mixed Results as Retail Pulls Ahead and Travel Tanks

UK Digital Ad Spending by Industry 2020: Pandemic Leads to Mixed Results as Retail Pulls Ahead and Travel Tanks

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The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

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