UK Digital Ad Spending 2021: Strong Pandemic Gains Cement Digital’s Dominance

UK Digital Ad Spending 2021: Strong Pandemic Gains Cement Digital’s Dominance

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Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

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