Trust in Digital, Brand Safety at a Crossroads
Trust in Digital, Brand Safety at a Crossroads
Trust in Digital, Brand Safety at a Crossroads
Trust in Digital, Brand Safety at a Crossroads
Trust in Digital, Brand Safety at a Crossroads
Trust in Digital, Brand Safety at a Crossroads
Trust in Digital, Brand Safety at a Crossroads

Trust in Digital, Brand Safety at a Crossroads

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What’s in this bundle?

Recent surveys have highlighted growing unease among consumers about the power and political content disseminated by big technology companies. YouTube, Facebook and Twitter have faced a deluge of marketer objections over offensive videos and other problematic content on their platforms— everything from live streamed suicides to videos that promote terrorism to racist tweets from celebrities and others. Get your team prepped for brand safety management with these in-depth looks at how the platforms are answering marketers’ demands for more transparency. This series of reports and podcasts explains what the platforms are doing to address concerns, and what marketers should keep an eye on going forward.

REPORTS

Policing Video Content on YouTube, Facebook and Twitter

  • 14 pages of analysis including 10 charts and 3 infographics (PDF)
  • 1 interview with industry expert
  • 11-page PowerPoint Presentation with charts and data

Facebook Advertising 2018: eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica

  • 11 pages of analysis including 4 charts (PDF)
  • 23-page  PowerPoint Presentation with charts and data

Changes to Facebook Advertising After Cambridge Analytica

  • 16 pages of analysis including 12 charts (PDF)
  • 2 interviews with industry experts
  • 25-page PowerPoint presentation with charts and data

PODCASTS (FREE)

Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.