To Meme or Not to Meme?: A Marketer’s Guide to Memetic Media in 2021 and Beyond

To Meme or Not to Meme?: A Marketer’s Guide to Memetic Media in 2021 and Beyond

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Internet memes are not a new phenomenon, but the events of 2020 have spurred their consumption. Despite their popularity among social media users, marketing with memes can still be a risky business for brands.

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