The Shakeout From Apple’s Privacy Update: How AppTrackingTransparency Affects Publishers and Advertisers

The Shakeout From Apple’s Privacy Update: How AppTrackingTransparency Affects Publishers and Advertisers

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Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

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