The Promise of Personalization: Customer Experience
The Promise of Personalization: Customer Experience
The Promise of Personalization: Customer Experience
The Promise of Personalization: Customer Experience
The Promise of Personalization: Customer Experience
The Promise of Personalization: Customer Experience
The Promise of Personalization: Customer Experience

The Promise of Personalization: Customer Experience

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What’s in this bundle?

Marketers have never had more data about their audiences, or more tools to wrangle that data and make it actionable. But the ideal data-driven brand experience, tailored for each customer, is still far from a reality for most marketers who struggle to make omnichannel, real-time connections and deliver meaningfully personalized offerings.

Prep yourself and your team with this collection of reports that lay out strategies and examples to help you craft an approach that gets you closer to your goals. Read how organizational challenges are replacing technological challenges as the biggest barrier to a holistic customer experience. With these three reports and a podcast, discover how some companies use data from loyalty programs to improve the customer experience and how others use data to make smarter product and merchandising decisions.

REPORTS

Customer Experience 2018: Personalization Strategies Still Elusive as Marketers Seek Answer to Single View of Customer  

  • 12 pages of analysis including 9 charts (PDF, high-res chart images)
  • 2 interviews with industry experts
  • 11-page PowerPoint Presentation with charts and data  

Loyalty Marketing: Data Fuels Personalization Strategies and Better User Experiences

  • 10 pages of analysis including 10 charts (PDF, high-res chart images)
  • 2 interviews with industry experts
  • 15-page PowerPoint Presentation with charts and data  

Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products

  • 10 pages of analysis including 3 charts (PDF, high-res chart images)
  • 5 interviews with industry experts
  • 11-page PowerPoint Presentation with charts and data  

PODCAST (FREE)

Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.