The Promise of Personalization: Attribution and Engagement
The Promise of Personalization: Attribution and Engagement
The Promise of Personalization: Attribution and Engagement
The Promise of Personalization: Attribution and Engagement
The Promise of Personalization: Attribution and Engagement
The Promise of Personalization: Attribution and Engagement
The Promise of Personalization: Attribution and Engagement

The Promise of Personalization: Attribution and Engagement

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$1,995.00
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$1,995.00
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What’s in this bundle?

Holistic attribution—that is, attribution that factors in all company touchpoints, not just marketing’s—is the gold standard for companies hoping to understand what each of those touchpoints is actually worth to both their customers and their business. This series of reports and podcasts can help you and your team understand how to use call centers, sales forces, merchandising efforts and in-store experiences to succeed. Understand what metrics you should be considering when tracking your progress. And read how to develop a targeted plan that gets you closer to your goals.

REPORTS

Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View

  • 12 pages of analysis including 10 charts (PDF, high-res chart images)
  • 4 interviews with industry experts
  • 11-page PowerPoint Presentation with charts and data  

Understanding Customer Engagement: How to Map and Make Sense of the Metrics that Matter  

  • 15 pages of analysis including 10 charts (PDF, high-res chart images)
  • 7 interviews with industry experts
  • 10-page PowerPoint Presentation with charts and data  

Ad Targeting 2018: Households, Individuals or Both? Why a Blended Approach is Often the Answer 

  • 14 pages of analysis including 8 charts (PDF, high-res chart images)
  • 4 interviews with industry experts
  • 13-page PowerPoint Presentation with charts and data  

PODCASTS (FREE)

Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.