The Mobile Measurement Series
The Mobile Measurement Series
The Mobile Measurement Series
The Mobile Measurement Series
The Mobile Measurement Series
The Mobile Measurement Series
The Mobile Measurement Series
The Mobile Measurement Series
The Mobile Measurement Series
The Mobile Measurement Series

The Mobile Measurement Series

Regular price
$1,350.00
Sale price
$1,350.00
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What’s in this bundle?

Despite eclipsing TV ad spend for first time this year, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer marketing data available on mobile. Full consolidation of standards is still years away, but improved measurement and transparency is helping marketers make progress. Apps and websites track identity and measure performance in their own way on mobile, making identity resolution and attribution more difficult than on desktop.

Get yourself and your team up to speed on what you should be doing now to prepare.  This series of three reports and two podcasts will help you understand the state of mobile measurement and how to use location data and online-to-offline (O2O) measurement.

REPORTS

O2O Measurement and Marketing 2018

  • 12 pages of analysis including 8 charts (PDF, high-res chart images)
  • 4 interviews with industry experts
  • 10-page PowerPoint Presentation with charts and data

Mobile Measurement and Targeting: Eight Challenges Advertisers Face

  • 13 pages of analysis including 13 charts (PDF, high-res chart images)
  • 1 interview with industry expert
  • 11-page PowerPoint Presentation with charts and data
Location Intelligence 2018: Consumer Behavior, Data Quality and Targeting Tips
  • 11 pages of analysis including 13 charts (PDF, high-res chart images)
  • 11-page PowerPoint Presentation with charts and data

PODCASTS (FREE)

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