The Future of the CMO: More than 60 CMOs Discuss What It Takes to Succeed in the Evolving Role

The Future of the CMO: More than 60 CMOs Discuss What It Takes to Succeed in the Evolving Role

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Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.

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