The Embedded Finance Explainer: Nonfinancial Companies Are Increasingly Looking To Offer Financial Products via Their Platforms—Here’s How Innovative FIs Can Partner With Them To Capture a $7 Trillion Opportunity

The Embedded Finance Explainer: Nonfinancial Companies Are Increasingly Looking To Offer Financial Products via Their Platforms—Here’s How Innovative FIs Can Partner With Them To Capture a $7 Trillion Opportunity

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Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.

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