The Bank in 2025: Strategies for Meeting the US Open Banking and BaaS Opportunities

The Bank in 2025: Strategies for Meeting the US Open Banking and BaaS Opportunities

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Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.

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