Social Media Advertising in Q2 2020 and Beyond: How the Coronavirus Will Affect Ad Prices, Spending Plans and More

Social Media Advertising in Q2 2020 and Beyond: How the Coronavirus Will Affect Ad Prices, Spending Plans and More

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Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.

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