QR Codes Forecast and Trends 2022: Opportunities Driven by the Contactless, Cashless Economy

QR Codes Forecast and Trends 2022: Opportunities Driven by the Contactless, Cashless Economy

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QR codes are becoming embedded in the ways customers engage in marketing. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR codes thus far. Marketers have significant opportunities to leverage QR codes in areas such as shopping centers, billboards, interactive TV, interactive screens, and nonfungible tokens (NFTs).

3 Key Questions This Report Will Answer

  • How large is the QR code market and how large will it become?
  • How is customer behavior changing around QR codes?
  • What new use cases in retail and marketing will likely emerge?

WHAT’S IN THIS REPORT? Our forecast for the QR code market, key factors and trends driving market growth, and how marketers and retailers can take advantage of key opportunities.  

US Smartphone QR Code Scanners, 2019-2025 (millions and % change)

KEY STAT: The number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025.

Here’s what’s in the full report

Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Large Is the QR Code Market?
  4. Opportunities for Continued Growth in Diverse Sectors
  5. QR Code Strategies to Improve Customer Engagement and Experience
  6. Insider Intelligence Interview

Charts in the Report

  1. US Smartphone QR Code Scanners, 2019-2025 (millions and % change)
  2. QR Code Payment Users Worldwide, 2020 & 2025 (billions)
  3. Do US Adults Find It Easy or Difficult to Use QR Codes? (% of respondents, by age, June 2021)
  4. Retail Tech Used by US Adults, by Generation, June 2021 (% of respondents in each group)
  5. Concerns About QR Codes Among Internet Users Worldwide, Sep 2020 & Feb 2021 (% of respondents)

Interviewed for the Report

  1. Benjamin Claeys, QR Tiger, Founder and CEO
  2. Christoff Jaritz, Bitly, Vice President, Marketing and Growth
  3. Maryann Moschides, Scanbuy, CMO
  4. Jim Norton, Flowcode, Chief Revenue Officer
  5. Olivia Oshry, Flowcode, Marketing and Communications
  6. Tim Woitkun, 9Rooftops, Group Media Director

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