Q4 2018 Digital Video Trends: As Consumers Increase Time Spent with Video, More Ad Spending Goes Through Programmatic

Q4 2018 Digital Video Trends: As Consumers Increase Time Spent with Video, More Ad Spending Goes Through Programmatic

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The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.

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