Publisher Ad Monetization After the Third-Party Cookie: First-Party Data Strategy Comes to the Fore

Publisher Ad Monetization After the Third-Party Cookie: First-Party Data Strategy Comes to the Fore

Regular price
$995.00
Sale price
$995.00
Already a PRO customer? Log in to read all reports.

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.