Programmatic Ad Spending in France 2019: A Billion-Euro Marketplace

Programmatic Ad Spending in France 2019: A Billion-Euro Marketplace

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Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.

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