Marketing with Stories 2021: They’re Evolving on Instagram (but Disappearing From Twitter). Here’s How Marketers Can Use Them Effectively.

Marketing with Stories 2021: They’re Evolving on Instagram (but Disappearing From Twitter). Here’s How Marketers Can Use Them Effectively.

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The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.

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