Marketing on TikTok: Separating Fact and Fiction About This Buzzy Short-Video App

Marketing on TikTok: Separating Fact and Fiction About This Buzzy Short-Video App

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TikTok, the Chinese short-video app, is taking off in the US, India and elsewhere. It offers many unique marketing opportunities, such as the Hashtag Challenge, but marketers should take note of some risks.

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