Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic: Our estimates of digital and total media ad spending in 2007-2009

Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic: Our estimates of digital and total media ad spending in 2007-2009

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The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

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