Japan Time Spent with Media 2020: TV Stays Just Ahead of Digital in Slow-to-Change Media Landscape

Japan Time Spent with Media 2020: TV Stays Just Ahead of Digital in Slow-to-Change Media Landscape

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In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

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