Japan Time Spent with Media 2019: Traditional Media Still Dominates, but Digital Share Is Increasing

Japan Time Spent with Media 2019: Traditional Media Still Dominates, but Digital Share Is Increasing

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Even as digital makes steady gains in Japan, traditional media continues to play an important role in the lives of adults, as reflected by media time spent. This is due, in part, to an aging population—and it’s one of the reasons why time spent with digital video lags TV.

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