Influencer Marketing and the Path to Purchase: Creators Share How They Work, What They Measure and What Brands Should Know

Influencer Marketing and the Path to Purchase: Creators Share How They Work, What They Measure and What Brands Should Know

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Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.

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