Identity 2020: Changes to Cookies, Ad IDs, and Regulations Take Aim at Tracking

Identity 2020: Changes to Cookies, Ad IDs, and Regulations Take Aim at Tracking

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Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.

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