Global Ad Spending Update: Alibaba, Facebook and Google to Capture Over 60% of Digital Ad Dollars in 2019

Global Ad Spending Update: Alibaba, Facebook and Google to Capture Over 60% of Digital Ad Dollars in 2019

Regular price
$1,265.00
Sale price
$1,265.00
Already a PRO customer? Log in to read all reports.

Executive Summary

  • What’s the forecast for global digital ad spending for 2019? We forecast digital ad spending will rise 17.1% to $327.28 billion in 2019, with Alibaba, Facebook and Google as the leading digital ad sellers. The three companies will account for 61.2% of the total global digital ad market. In 2019, Google will become the first digital ad seller to cross the $100 billion mark in net digital ad revenues.

  • What share of global digital ad spending will mobile have in 2019? Mobile represents a significant portion of total media ad spending as well, and we forecast it will get $232.34 billion in 2019. For the first time, over one-third of ad dollars worldwide will go to mobile in 2019. This is primarily due to high mobile phone internet adoption and improving mobile internet speeds. As ad spending toward mobile formats climbs, it will push digital to receive over 50% of ad dollars in 2020.

TABLE OF CONTENTS

  1. Executive Summary
  2. Global Ad Spending Update
  3. Additional Charts

Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.