Germany Digital Ad Spending by Industry 2020: Collapse in Auto and Travel Ad Buying Leads to Overall Stagnation

Germany Digital Ad Spending by Industry 2020: Collapse in Auto and Travel Ad Buying Leads to Overall Stagnation

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In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

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