Germany Digital Ad Spending by Industry 2019: Retail and Automotive Lead the Field

Germany Digital Ad Spending by Industry 2019: Retail and Automotive Lead the Field

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Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.

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