Gen X amid the Pandemic: How Their Finances, Shopping Behavior, and Digital Usage Look

Gen X amid the Pandemic: How Their Finances, Shopping Behavior, and Digital Usage Look

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Gen Xers have taken a hit from the pandemic. But in midcareer and with bigger-than-average households, they remain too important a cohort for marketers to ignore. Thus, it’s essential see how their finances, shopping behavior, and digital usage shape up amid the pandemic.

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