France Programmatic Digital Display Ad Spending: Direct Deals Rule the Automated Marketplace

France Programmatic Digital Display Ad Spending: Direct Deals Rule the Automated Marketplace

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Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.

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