France and Germany Digital Ad Spending Update Q2 2020: The COVID-19 Effect Slashes Millions from Ad Budgets

France and Germany Digital Ad Spending Update Q2 2020: The COVID-19 Effect Slashes Millions from Ad Budgets

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Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

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