Credit Cards in the ‘Next Normal’: Strategies Leading US Credit Card Providers Are Using to Reimagine Products and Messaging as the Vaccine Rolls Out

Credit Cards in the ‘Next Normal’: Strategies Leading US Credit Card Providers Are Using to Reimagine Products and Messaging as the Vaccine Rolls Out

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After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.

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