Consumer Attitudes Toward Digital Advertising 2021: Reaching the Concerned and Ad-Avoidant User

Consumer Attitudes Toward Digital Advertising 2021: Reaching the Concerned and Ad-Avoidant User

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Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

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