China Programmatic Digital Display Ad Spending: Demand for Brand Safety and Quality Inventory Drives Programmatic Investment

China Programmatic Digital Display Ad Spending: Demand for Brand Safety and Quality Inventory Drives Programmatic Investment

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Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.

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