China Digital Ad Spending Update Q2 2020: Despite a Major Downshift, China Will Eke Out Positive Growth

China Digital Ad Spending Update Q2 2020: Despite a Major Downshift, China Will Eke Out Positive Growth

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Amid unprecedented recessionary headwinds caused by the coronavirus pandemic, China’s total ad spending will downshift considerably, but remain in positive territory at 0.4% growth. This will make it the only national market we cover to see net growth this year. Digital ad spending in China, meanwhile, will grow by 5.0%.

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