Canada Time Spent with Media 2020: COVID-19 Will Push Media Time to Unexpected Levels

Canada Time Spent with Media 2020: COVID-19 Will Push Media Time to Unexpected Levels

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After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

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